Irine Kapanadze can talk for hours about beekeeping. She is a zootechnician by profession, a true expert in honey production and beekeeping. Her family has been producing honey in Meskheti for decades. Before that, in Imereti, they produced honey and clay for many years, not only supporting the family but also running a very successful business. One can even say beekeeping was is in her genes. Although she spent years in Europe, working for a long time in Great Britain and Germany after the collapse of the Soviet Union, she came home to her roots to continue the family tradition.

She came up with the idea to ​​found Irinola in 2017, having returned to Georgia in 2010 and deciding to take up the reins of her family business herself. However, in Meskheti, beekeeping on family farms proved insufficient to meet the growing market demand, so Irene started buying honey from neighboring enterprises and branding it as a family business.