Young couple Marita Genebashvili and Leko Shatirishvili wanted to start their own business even when the word "startup" was still being associated with an unsuccessful corporate career in Georgia. Yet their careers were anything but unsuccessful: Leko and Marita both worked in managerial positions for large Georgian and international companies. But the hard working hours, fixed salaries and the constant dream of Friday coming round got to them, and they began developing ideas for their own business in 2014, and actually set it up in 2016. This is how WWW.INEBE.GE was created: a web platform for delivering dietary menus. The young entrepreneurs had to solve a lot of unforeseen problems, but the nights spent experimenting were more than worthwhile, seeing the creation of a unique Georgian product - WWW.INEBE.GE - a platform for those who want to eat healthy and dietary products.